Concept
A series of Instagram posts created to connect with current students, prospective students, and alumni through relatable, trend-driven, relevant, and approachable content. Emphasis on clear visual hierarchy and audience-first storytelling resulted in 1.5–2.6% engagement rates on high-reach posts. All posts live @newhousesu.
Software
Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Figma, Instagram, TikTok, Microsoft Suites
@newhousesu
on all socials
Thanksgiving Carousel
Copy
'Happy Thanksgiving from all of us at Newhouse! 🦃 🍂 Shoutout to all the things that get us through the semester. What would you add to the list? #TeamNewhouse'
analytics
Top 20 highest-performing post of 2025
40K views · 897 likes · 105 shares · 21 saves
Engagement rate: 2.6%
Engagement rate: 2.6%
Black Friday Carousel
Copy
'Happy Thanksgiving from all of us at Newhouse! 🦃 🍂 Shoutout to all the things that get us through the semester. What would you add to the list? #TeamNewhouse'
analytics
31.1K views · 491 likes · 35 sharesEngagement rate: 1.7%
Day in the life carousel
Beta-testing engagement with possible new series post: Day in The Life (Major-highlight). Same major, different tracks. Highlighting Newhouse's unique opportunities and spaces.
Copy
'Spend the day with two @newhouse_vis majors as they tackle photo shoots, design projects and everything in between! From graphic design to commercial photography, see what a day as a VIS student really looks like.
Which VIS track speaks to you? Click the link in our bio to learn more about the program! #TeamNewhouse #visualcommunications
📸✨🖥️'
📸✨🖥️'
analytics
17.4K views · 252 likes · 10 shares
Engagement rate: 1.5%
Engagement rate: 1.5%
